Gloria has 30 years of experience in the MENA and American markets as a branding and communication specialist. She develops brand strategies, brand visual and verbal systems and touchpoints, and designs culture-induction workshops for large groups in the public and private sectors. Her clients include ZIEH, a huge Californian clean energy conglomerate, HyperPay, a regional Fintech, and a Saudi InsurTech conglomerate, as well as various NGOs and Ministries in the MENA region. She is also a university lecturer who feels that few institutions provide creative industries courses with up-to-date content and real-life scenarios that prepare students for careers. Gloria views brand building as an endless world of ideas and opportunities that provide paths to deeper engagement. She developed a customised Customer Experience (CX) training course for her clients in order to expand their brand universe and engage with their customers more effectively. As a result, she encourages her students to feel the drive, pressure, and competitiveness so that they learn to think outside the box and own the brand. Gloria has lectured at Notre Dame University for the past 23 years, as well as at the American University of Beirut and online for American and Canadian universities. Her classes blend theory with real-world application in an engaging package that motivates her students to fall in love with the subject.

Gloria holds an MA in Mass Communication/Media Studies from Notre Dame University, Louaize.