Carole Assaf, the founding partner of Creating Value Management CVM3, boasts a diverse background in consulting and training, spanning over three decades. She is recognised as a strategic expert in steering corporate growth, particularly during periods of change, risks, crises, and challenges. With a portfolio of more than 50 multinational corporations and NGOs, Carole has consistently prioritised sustainability and corporate social responsibility principles in her work. Her clients include prestigious organisations like the National Commission for Lebanese Women, the Lebanese Armed Forces, GIZ, USAID, EU ENI, EU CVPol, Polish Fund, WRF, and YMCA. Carole is certified by EBRD as a small business consultant and specialises in tailoring assessment solutions and bespoke training programmes for organisations.

Carole is passionate about equipping her students with marketing strategies, emphasising product identification, pricing, pitching, and channel selection to connect with clients or employers effectively. She encourages her students to promote themselves and their products using best-practice advertising techniques. For over 26 years, she has served as a senior lecturer at Notre Dame University, seamlessly blending academic knowledge with real-world applications in her hands-on workshops, catering to both basic and advanced levels.

Carole holds an MBA in Business Administration and Economics from Notre Dame University, Louaize.