Award-winning Creative Director Charbel Abou Jreich has 10 years of experience working with Tier 1 global brands. His portfolio includes crafting brand strategies, executing integrated campaigns, and curating memorable brand experiences.

Charbel embarked on his career with Leo Burnett in 2015 as an art director and steadily advanced to the role of creative director. Along the way, he has earned numerous national and international accolades, including the coveted Effies, Jay Chiat, Lynx, MMA Smarties, and Pikasso d’Or awards.

With extensive expertise and a diverse clientele that includes renowned brands like Procter & Gamble, Mondelez International, Bacardi, and PepsiCo, Charbel has cultivated a global understanding of branding, design, client relations, and effective communication. These skills are indispensable for building meaningful relationships between brands and their target audiences. His range of expertise includes the region’s markets, such as the UAE, Egypt, Saudi Arabia, and Morocco.

Outside the confines of the corporate world, Charbel’s heart beats to a different rhythm as the sun sets. Beyond the agency, he is a dedicated fitness practitioner, an electronic music enthusiast, and an avid chaser of sunsets along hiking trails.