Léa Cremesty, a seasoned marketer known for her strategic acumen, embarked on her advertising journey at Saatchi & Saatchi Beirut. She subsequently transitioned to the client’s side, venturing into diverse industries. Her career includes overseeing the marketing departments for Land Rover, Aston Martin, Honda, and Ford at Tewtel Group in Lebanon’s automotive sector. Later, she made her mark in the retail domain, assuming responsibility for marketing at City Centre Beirut within Majid Al Futtaim.

Currently, Léa is a partner at KURVE Studios, a creative production studio based in the UAE, catering to clients and agencies in the MENA region. She also serves as a part-time lecturer for MBA students at Antonine University, teaching Marketing Strategy.

Beyond her corporate roles, Léa also hosts a podcast on the “thisislebanonnews” platform, where she delves into the stories of businesses and individuals who have made significant impacts, both locally and internationally.

Her extensive expertise spans creative idea generation and development, market insight, strategy and tactical execution, media planning and oversight, strategic thinking, brand consulting, as well as managing new business proposals, PR relations, and media management.

Léa holds a Master’s degree in Marketing for Services from St Joseph University (USJ), in coordination with IAE de Tours, France. Her accolades include the 2011 Best Range Rover Evoque Launch and the prestigious Marketer of the Year award in 2012, bestowed by the Jaguar and Land Rover Regional Office in Dubai. Additionally, Léa was recognized as a Top Talent at Majid Al Futtaim Properties in both 2015 and 2016.